Most of us don’t think about the important underpinnings of our personal brand. Most people just want to do a good job and earn a good living and be good at what they do.
That’s understandable. But like brands, the most successful professionals build their career on a solid foundation of personal values and beliefs.
So, if you’re relaunching your career, considering your next opportunity, seeking a promotion or rethinking your career plan, it pays to think like a personal brand.
Core values are the handful of guiding principles by which you navigates your career decisions. They require no external justification.
To identify the core values of your personal brand, take the time, with honesty, to define what values are truly central to you.
Why does this matter? Well, knowing your values enables you to understand what drives and motivates you AND helps clarify what you may want more of or to avoid in the workplace. And once you’re clear on your work values, whether you’re looking at a new role, career change or just looking for ways to improve your current situation, you can do so in an informed manner. You will be able to choose roles, careers or activities or development opportunities and openings that support and enhance your values and avoid those that contradict or conflict with them.
When you define your values, you discover what’s truly important to you.
To learn more and to unlock you career potential, join us for The Springboard Series in Melbourne 24 November & 3 December 2015